P&G Downy

P&G DOWNY: Text

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P&G DOWNY

Job Description

(Dec 2019 - Sep 2020)
When working as an intern at Weber Shandwick Korea, I worked mostly with P&G Downy.

Press release

Drafted Press release for newly launched Downy products.

Social Media

Managed P&G Downy's Instagram to launch engaging events and post entertaining contents.

Digital Marketing

Came up with creative campaign ideas to increase sales of Downy products.

Execute & Evaluate

Execute confirmed campaigns and evaluated each program within the campaign by comparing results to the set KPI.

P&G DOWNY: Skills

P&G Downy

#Puffchallenge (Celebrity Marketing)

This was a TikTok campaign that I participated in to boost sales of the newly launched Downy puff detergent. The video gained a lot of engagements and resulted in several organic videos by users who tried to follow the challenge.

P&G DOWNY: Video

P&G Downy

#Puffchallenge (Influencer Marketing)

After famous Korean celebrity, Kim Jae woo (video above) uploaded his #puffchallenge video, we collaborated with Mega & Micro TikTok influencers to make the challenge go viral.

Influencer Marketing

P&G DOWNY: Portfolio

Influencer Marketing (Sponsored Content)

#Downypuff #Downydetergent #Downyfabricsoftner

Worked with mega & micro Youtube Influencers.
Create a storyboard and assist Youtubers so that they can send out the client's desired messages to the public

P&G DOWNY: Text