Work Experience
Global Brand Activations Intern
Jul 2022 - Dec 2022
Executed the Vista Holiday Influencer campaign by working with agencies to vet partners, approve content, and create UTM links.
Reported KPI results of the Vista Holiday Influencer campaigns for North America, France, and the UK.
Owned budget management, including tracking, reporting, vendor setup, and payments.
Executed brand activations to support bringing events to life by identifying and evaluating key partners, procuring products,
communicating, and assisting in operations needed.
Managed the Vista Collective program by collaborating in recruitment, monthly check-ins, plus-ups, and the execution of the Vista
Collective Summit.
PR LAB E-Board
(Account Supervisor)
@Boston University
Ependymoma Research Foundation
Oversaw all deliverables to the client.
Executed campaign.
Assisted and led account executives.
Sep 2021 - Dec 2021
Online Business Intern
@LINE FRIENDS
Oct 2020 - Apr 2021
Online Business
Participated in the creation of the newly launching website: LINE FRIENDS Collection.
Managed LINE FRIENDS Creator Site.
Communicated with overseas branches of LINE FRIENDS to assist them with uploads.
Managed the main page of LINE FRIENDS Store of Korea.
Digital Marketing
Managed social accounts (Instagram, Facebook, Twitter, YouTube, LINE) owned by LINE FRIENDS: LINE FRIENDS Korea, LINE FRIENDS Global, BT21, WDZY, TRUZ.
Assisted in LIVE e-commerce shows of Brand Day.
Executed influencer marketing to promote brand and corporate products.
Wrote captions for Instagram accounts announcing new events and product launches.
Wrote description pages for newly launched products.
Consumer and Lifestyle/Account Intern
@Weber Shandwick
Dec 2019 - Sep 2020
Public Relations - Develop communication materials, Crisis management, Media relations
Planned, executed, and evaluated communication strategies of global corporates.
Developed media materials (draft press releases, feature articles, and press kits).
Collaborated with magazines and news outlets to promote clients’ products.
Participated in crisis management (social listening, monitoring, official statement preparations).
Created surveys and collect responses from the audience to better understand their best interest.
Digital Marketing - Social media marketing, Influencer & Celebrity Marketing
Established and executed digital marketing strategies by utilizing storytelling and developing key messages, trigger/brand keywords, and marketing content to achieve positive brand reputation, awareness, and increase sales of clients’ products.
Managed various social media platforms by running events and actively interacting with audiences.
Developed customized marketing content in-line with clients’ needs and desired target customers.
Executed influencer & celebrity marketing to promote the brand and announce new product launches on various social media channels.
Integrated Marketing Communications (IMC)
Came up with key messages, hashtags, and keywords by analyzing market trends, consumer pain points/feedback.
Proposal/Bidding
Participated in creating proposals for the bidding process.
Research and analyze new media markets and trends for background research.
Global Sales and Marketing Intern
@GS E&C
Jul 2019 - Aug 2019
Global Sales
Assisted in research projects and presentations of past and upcoming infrastructure constructing events.
Took classes in finance and infrastructure construction.
Contributed to submitting international and domestic major projects.
Yerim Mo
Senior at Boston University
Boston University
Sep 2017 - May 2022
BS in Journalism, Minor in Public Relations
Chadwick International
International Baccalaureate
Feb 2014 - May 2017